The Digital Marketing Ecosystem
Everything You Need to Know About Email Marketing. Duration: 1 hour, 26 minutes
This course is for a VA interested in either assisting their client with setting up their email marketing system from scratch or jumping in the sometimes messy middle.
The lessons focus on evaluating email marketing tools, providing the best possible experience to both prospects and existing customers all while living within the digital marketing ecosystem.
Inside this course we will cover:
- The Customer Journey: Engagement from Opt-in to Offer
- Email Marketing Basics
- Email Marketing Tools
- Websites & Web Pages (Wordpress, Squeeze Pages, Landing Pages)
- Content Storage
- Content Management
- Best Practices for Content Management
What we won't cover
This isn't a course to learn copywriting skills or the best email subject lines to increase open rates.
You will walk away with confidence and skills to help your clients with their email marketing ecosystems.
See you inside!
Cynthia is a powerhouse with years of experience in the web development and education field. She has witnessed the evolution of feminism in traditionally male-dominated fields and is proud to see how the industry has grown to be more inclusive.
Cynthia strongly believes cultivating relationships with clients is key for great websites and brands. She wants to understand people on a personal level in order to make the best technical decisions for them. The opportunity to solve problems is what gets her out of bed every day. Ultimately, she believes that her role is to help people thrive.
She’s a huge sci-fi geek and loves spending her free time in nature kayaking, cross-country skiing, or working in her garden.