SEO Primer

Everything You Need To Know to Get Started With SEO. Duration: 1 hour, 33 minutes

Everything you need to get started applying effective SEO providing strategy to get your clients found in Google Search.

Complete with screen shares, case studies and worksheets to help you implement this knowledge immediately.

SEO can seem like a task that is beyond our reach. Perhaps a waste of time because we can't outrank the competition. Google is constantly changing so how could we ever manage to keep up?

In this course we start go through:

Helping Google Find You

  • Local SEO - Full set up and optimization of Google My Business.
  • Ranking Factors- Get your clients noticed through citations, backlinks, keyword research, and also provide value for your client with competitor analysis and reports.
  • Data Analysis - Google Analytics set up and sample data analysis.
  • On-Page SEO - Optimization - Titles, descriptions, slugs and images that boost SEO.
  • Reporting - How to gain access to these tools from your client and how to produce reports that show the analytics of SEO implementation.

Who This Course is For

  • You are already a marketing and/or social media VA.
  • You are afraid SEO may be too complex and time consuming.
  • You have heard it's always changing and believe you won't have time to keep up.
  • This will help you build organic not paid traffic for your client.
  • Your client has a local business.
  • Your client has a WordPress fairly large website and/or a blog

Published 2021

Your Instructor

Cynthia Marsh-Norman
Cynthia Marsh-Norman

Cynthia is a powerhouse with years of experience in the web development and education field. She has witnessed the evolution of feminism in traditionally male-dominated fields and is proud to see how the industry has grown to be more inclusive.

Cynthia strongly believes cultivating relationships with clients is key for great websites and brands. She wants to understand people on a personal level in order to make the best technical decisions for them. The opportunity to solve problems is what gets her out of bed every day. Ultimately, she believes that her role is to help people thrive.

She’s a huge sci-fi geek and loves spending her free time in nature kayaking, cross-country skiing, or working in her garden.

Course Curriculum

Available in days
days after you enroll
  Helping Google Find You
Available in days
days after you enroll

Frequently Asked Questions

When does the course start and finish?
The course starts now and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
You have 1-year access to the course.
What if I am unhappy with the course?
Due to the nature of this course being information based we do not offer a money back guarantee. We price fairly, and fully assess the course before launching and assure quality. Please contact us at [email protected] to submit your experience. Thank you!

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