Introduction to Instagram Strategy for Virtual Assistants
Managing Your Client's Instagram Account. Duration: 1 hour, 8 minutes
In this course you will learn how to set up, engage and organically grow your client’s instagram audience. You will learn the importance of quality over quantity when it comes to followers and posts, how instagram can support your client’s goals as well as how to establish what your client’s target audience is, and how to engage with them. You will also learn how to build relationships with and collaborate with other accounts.
Why is it necessary?
Instagram is a globally prominent and fast-growing social media platform for consumers, brands, businesses and organizations alike. It has become like a secondary website that is an accessible format to showcase what your client does and have them be discovered organically. Most importantly, it’s FREE! Although you can get even more traction with sponsored posts.
What are the benefits?
Learning how to use instagram effectively can help your client:
- Create awareness of their business, brand, cause, etc.
- Share information or educate
- Sell products or services/collect donations
- Build relationships
- Get leads, e.g. email sign ups or feed another social media channel
Kayla is an entrepreneur, yoga teacher and virtual assistant. After completing her Bachelor of Arts Honours degree in Psychology at Trent University in 2012, she went on to open Salti Yoga which now has multiple studio locations in Canada, as well as an online class platform.
She offers content writing, graphic design and social media management services with Virtual Gurus. When she's not at her desk, you can find her on her yoga mat or a surfboard.
StartThe Importance of Quality Followers and How to Find Them (5:59)
StartRecipe for Creating Quality Posts (7:28)
StartHow to Use Stories & Highlights Effectively (11:48)
StartTheme Example (3:14)
StartHow to Post on Instagram (2:37)
StartHow to Post Instagram Stories and Highlights (3:40)
StartHow to Post IGTV and Reels (1:09)